The Award-Successful Black-Owned Skincare Line Has Hit the Cabinets of the Main Retailer
As Seen In: Cosmopolitan • Oprah Journal • FORBES •
ESSENCE • ELLE • Harper’s Bazaar • Girls’s Well being • Into the Gloss •
Prevention • WWD • Refinery 29 • Bloomberg • Quick Firm
EL PASO, Texas, Sept. 13, 2022 /PRNewswire/ — Bolden, the inexpensive skincare line coveted by pores and skin fans & magnificence influencers, is taking a giant step in placing its fan-favorite merchandise on the cabinets of one of many world’s greatest retailers. The black-owned, women-owned model can NOW be discovered within the skincare aisles of greater than 1,000 Walmart shops nationwide, with its greatest presence being in Texas, Georgia, Florida, North Carolina, South Carolina, and California. The founders would like to take interviews as they construct pleasure round this monumental milestone.
Since its launch in 2015, founders Chinelo Chidozie and Ndidi Obidoa solely offered the vegan & cruelty-free skincare line on Amazon, Costco.com, boutique magnificence suppliers and the Bolden web site. By making a transfer to such a major retailer, they’re persevering with to supply accessible science-backed merchandise that really work on melanin-rich pores and skin, a severe hole within the skincare market.
“Ndidi and I are very enthusiastic about our Walmart partnership, and the chance it presents. It is a main milestone for us in our mission to make the wonder house extra inclusive. Our objective as all the time is to formulate high-quality skincare merchandise that concentrate on the distinctive skincare issues of black girls like ourselves, and importantly, to supply them at inexpensive costs,” Co-founder Chidozie expressed. “As Walmart buyers ourselves, we respect Walmart’s dedication to range in all points of its enterprise.”
Bolden has curated a group of 5 merchandise for Walmart prospects together with three of its top-selling merchandise (a Pores and skin Clarifying Cleanser, a Brightening Glycolic Acid Toner, & an SPF 30 Brightening Moisturizer) in new and unique sizing together with the debut of their Darkish Spot Repair, which may solely be discovered at Walmart. Shoppers also can buy the Pores and skin Fundamentals Equipment – 3 steps of necessities which incorporates the cleanser, toner, & moisturizer. All merchandise fall inside a worth vary of $11.99 to $22.49, making them an inexpensive resolution for prime pores and skin issues whereas the costs of most modern-day luxuries are steadily growing.
To have a good time the launch, Bolden is bringing collectively their Bolden Insiders, a neighborhood of greater than 100+ influencers overlaying all platforms, to unfold the nice information in regards to the launch and share their critiques of the unique Walmart line of merchandise. Nevertheless, the celebration will attain farther than the social channels, with the founders internet hosting meet-ups with prospects, affectionately generally known as Bolden Beauties, at choose Walmart shops.
The Bolden founders would love the chance to share extra information about their huge retail launch and what it means for different girls entrepreneurs and minority-owned companies which can be simply searching for a seat on the desk.
About The Bolden Firm
Bolden is a premium Black-owned skincare line created by Chinelo Chidozie & Ndidi Obidoa to embolden black and brown girls to confidently embrace their pure magnificence. They acknowledged the necessity for extremely efficient and clinically confirmed merchandise that handle the distinctive skincare wants of girls of colour, and created an inexpensive, vegan & cruelty-free skincare line backed by science. The model is dwelling to the influencer cult-favorite SPF 30 Brightening Moisturizer, lengthy championed by the likes of magnificence guru Jackie Aina, & actress Yvonne Orji. Via its expertly crafted pores and skin merchandise tailored for girls of colour, Bolden has undoubtedly solidified itself as a frontrunner throughout the Inclusive Magnificence motion. Bolden has acquired coveted Magnificence Awards from Into The Gloss, Girls’s Well being, WWD, & Cosmopolitan, amongst others.
BOLDEN x WALMART Property: HERE
Social Media Deal with: @BoldenUSA
PR Contact: [email protected] / 908.219.7655 / Tracy Aliche Consulting
SOURCE The Bolden Firm