Exclusive: Priyanka Chopra and Kim Kardashian’s favourite skincare brand is now in India

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Even though the attractiveness industry at massive has, in latest instances, seen by itself lean toward the demonising of ‘chemical’ formulations in favour of their vaguely worded ‘green’ counterparts, the pandemic might have swung the pendulum towards medical skincare once again. With folks not able to entry their normal in-clinic pores and skin solutions, the future very best detail is obtaining products that deliver the very same end result at dwelling. 

If you might be the type of person which is been waiting around for 111Skin’s arrival on Indian shores, we are happy to report that the hold out is above. The manufacturer, in partnership with Indian e-commerce big Nykaa, has formally designed its Indian debut. We speak to co-founder Eva Alexandrides about all points 111Skin:

 For a significant-conclusion luxurious skincare participant, 111Pores and skin has stayed absent from movie star endorsements, concentrating alternatively on developing associations with reliable names in the field. Was that a aware decision?

EA: “Our story isn’t really a single that occurred right away, and it took about 10 years for us to develop the brand that you see now. In the beginning, to be genuine, we could not have afforded a celebrity endorsement even if we might needed on. We’re really, very ground breaking in spirit, and we place anything we have into merchandise growth and innovation. We’ve never experienced the assets to promote or to spend any one [to represent the brand]. Also, simply because we’ve experienced so a great deal goodwill from so several folks, we hardly ever truly required to align with just a single human being, for the reason that that is not who we are.”