HEALTHLINE MEDIA ADDRESSES NEED FOR INCLUSIVE AND CREDIBLE SKIN CARE CONTENT WITH NEW INITIATIVE

The No. 1 well being info property within the U.S. goals to present customers entry to trusted pores and skin well being sources throughout numerous pores and skin sorts and tones

SAN FRANCISCO, Sept. 7, 2022 /PRNewswire/ — In an effort to assist customers sift by the overwhelming quantity of skincare suggestions and knowledge on-line, Healthline Media immediately introduced a brand new, interactive skincare expertise that simplifies pores and skin take care of all. Healthline Media’s Pores and skin Care initiative is dedicated to spotlighting inclusive content material and sources with medically backed analysis to transcend what’s trending on social media and be taught what’s proper for customers’ particular pores and skin well being.

“Between the abundance of data on-line and poisonous magnificence requirements set by social media, customers are left with unrealistic depictions of what wholesome pores and skin truly seems like, and lack a transparent sense of what info to belief, or the place to start out, in the case of their skincare journey,” mentioned Dr. Jenny Yu, head of Medical Affairs, Healthline Media. “At Healthline, we’re dedicated to offering our readers with actionable content material, services and products which can be inclusive and numerous to deal with numerous pores and skin well being wants.”

It is no secret customers immediately are on the lookout for a customized skincare expertise. In line with a Healthline Media research, readers have a want for curated skincare merchandise which can be vetted with medical integrity. The survey found that:

  • 46% of Healthline customers are most considering studying about therapy choices to enhance the looks of their pores and skin, whereas 34% are considering studying about way of life adjustments that would assist enhance their pores and skin’s well being.
  • Greater than half (51%) of Healthline customers search for merchandise really helpful by medical specialists.
  • 37% of Healthline customers search for merchandise really helpful by somebody with an analogous pores and skin kind or signs.

The identical Healthline Media survey highlighted the necessity for extra numerous illustration of data and product choices, with 50% or extra of respondents who recognized as Black saying they’re considering studying extra about skincare merchandise and coverings made for them.

“Skincare is not a one measurement matches all method — not each product or routine goes to work for each pores and skin kind and tone, and we constructed our content material hub with this on the forefront of our mission,” mentioned Faye McCray, head of Well being Fairness & Social Impression at Healthline Media. “Our technique is to lean into options we all know our readers truly worth by sharing issues like video, quizzes, and gamification to create content material that’s inclusive, extra interactive, extra customized, and extra reliable.”

Because of this, Healthline Media Pores and skin Care content material shall be centered round pores and skin issues and options, elements and customized routines, medically backed product critiques, and embracing the pores and skin you are in. Healthline Media Pores and skin Care is positioned to be the go-to skincare supply for customers — connecting them to specialists, figuring out particular care wants, and offering sources through academic content material, services and products. For instance, this on-line device connects customers with a dermatologist nearest them.

Healthline Media can be partnering with manufacturers equivalent to Neutrogena and the UK-sponsored Vichy Laboratoires — a L’Oréal Group pharmacy model that focuses on pores and skin and scalp care — for sponsored and co-branded content material all through the skincare hub. Curated content material will assist readers join the dots between their skincare and pores and skin well being wants and targets, utilizing data-driven insights from skincare specialists and well being care professionals.

To be taught extra about Healthline Media’s Pores and skin Care initiative, go to Healthline.com/skincare.

About Healthline Media:
Healthline Media is the main digital well being and wellness property, reaching the most individuals on their highway to well-being. The corporate delivers skilled insights with a transparent, human voice by its content material, communities, and providers. Healthline Media connects its companions with greater than 85 million folks every month (ComScore, January 2022) throughout its model portfolio (which incorporates Healthline.com, MedicalNewsToday.com, Greatist.com, and PsychCentral.com), and connects its audiences with options to assist them reside fuller, richer lives. The corporate publishes greater than 1,500 items of content material a month, created by greater than 250 writers, and reviewed by greater than 125 medical specialists, medical doctors, and clinicians. Each program and piece of content material is purpose-built to make an influence, and make wellness attainable for folks in every single place. Healthline Media makes use of its platform to advocate for a extra inclusive and equitable method to wellness. All through its historical past, Healthline Media’s mission and imaginative and prescient have stayed fixed: to create a stronger, more healthy world. 

SOURCE Healthline Media

HEALTHLINE MEDIA ADDRESSES NEED FOR INCLUSIVE AND CREDIBLE SKIN CARE CONTENT WITH NEW INITIATIVE

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