Tenth Avenue Holdings Declares the Acquisition of Skincare Line from Sweden

-Transfer Provides Magnificence Vertical to Portfolio of Privately Held Firms-


NEW YORK, Sept. 28, 2022 /PRNewswire/ — Tenth Avenue Holdings, LLC (TAH) has introduced the acquisition of a majority stake in Underneath Your Pores and skin, a pure pores and skin and hair care model based mostly in Sweden. Underneath Your Pores and skin, based by the mother-daughter staff of Christina and Lovisa Hahn (pictured), will launch its product line within the U.S. market in 2023. Lovisa Hahn might be named chief govt officer below this new partnership. TAH, a privately held, diversified holding firm that operates and invests in privately and publicly held companies, has a ardour for long-term relationships with its founders and operators that fosters caring, curiosity, mental integrity, and enjoyable.

“Christina and Lovisa’s ethos and ours are a shared imaginative and prescient to construct an organization with enduring worth, develop our companies whereas impacting the world positively, and preserve an inclusive tradition,” mentioned Joel Citron, co-CEO, TAH. “We sit up for introducing the founder-led enterprise’ model extension to the American market in 2023.”

Underneath Your Pores and skin merchandise, accessible on-line and featured in lots of high-end accommodations in Northern Europe, are developed and made in Sweden with all-natural, hand-picked substances. Along with stem cell extract from milk thistle and oats from Sweden, different pure substances are sourced from France, Germany, and Spain. The cruelty-free merchandise are made with out parabens, silicon, sulfates, artificial fragrances, petrochemicals, or microplastics. The corporate’s product line features a Hair Progress Equipment (activating hair serum, shampoo, conditioner), Natural Detox Shampoo & Conditioner, Natural Physique Wash & Physique Lotion, Natural Hand-Equipment (hand wash, hand sanitizer, hand cream), Natural Child Equipment (child oil, child cream, child wash), and Pure Glow Face Oil.

The inspiration to create Underneath Your Pores and skin for daughter Lovisa (now a mother of 18-month-old daughter Freddie) got here whereas in faculty at Stockholm College. Lovisa suffered a hormonal imbalance which led her to wish to stay a cleaner, non-chemical-filled life-style. She educated herself on skincare and e-commerce companies. Together with her mother Christina, she began the corporate in 2016, garnering a number of profiles and rave opinions in Swedish publications.

“We’re excited our pure magnificence and skincare model has joined Tenth Avenue Holdings’ portfolio of privately held companies that span gifting, pets, life-style, attire, and equipment industries,” mentioned Lovisa Hahn, chief govt officer, Underneath Your Pores and skin. “Led by our progress advertising and marketing innovator, Fedja Porobic, our promotional plans embody establishing retail partnerships with high direct-to-consumer e-commerce marketplaces.”

Underneath Your Pores and skin just isn’t the primary private care model TAH has acquired and nurtured. In 2012, TAH turned the bulk proprietor of HELLO, a number one naturally pleasant model in oral care and different private care merchandise. HELLO was acquired by Colgate in 2020. Defined Citron: “Whereas it has by no means been our intention to divest our working subsidiaries, we believed Colgate’s plan to develop HELLO into a very world model was compelling and supplied great alternatives for his or her staff members. It’s now the model of selection for environmentally and health-conscious shoppers.”

About Underneath Your Pores and skin: Underneath Your Pores and skin was based in Sweden by the mother-daughter duo Christina and Lovisa Hahn in 2016. The natural, pure, and vegan skincare model is a founder-led firm with a spread of hair, delicate pores and skin, and child care merchandise. The model’s extension into the U.S. market is scheduled for 2023. For extra data, go to UnderYourSkin.co.

About Tenth Avenue Holdings: Tenth Avenue Holdings LLC (TAH) is a privately held, diversified holding firm that operates and invests in privately and publicly held companies, and mother or father to Tenth Avenue Commerce LLC. TAH was based in 2008 with the intent to mix the founders’ shut friendships with a shared want to construct an entity with enduring worth. The corporate’s ardour is for long-term worth creation that’s rooted in relationships with founders and operators. TAH’s present portfolio of personal holdings and types consists of Large Barker, Bronx Brewery, Brook & York, Caulipower, E-Garderobe, EQL by Kerrits, Eve’s Dependancy, FaceVase, fromyouflowers.com, H.Bloom, Horsemen’s Satisfaction, Jolly Pets, Kerrits, Kitty Kasas, Lula’s Backyard, Oughton, PackIt, sendflowers.com, The Reward Basket Retailer. For extra details about Tenth Avenue Holdings, go to www.tenave.com.

SOURCE Tenth Avenue Holdings

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