As commerce and trade move on, many changes and innovations have characterized many of today’s brands and products. These days, businesses have already recognized the importance of packaging.
These days, too, they now know how packaging plays a pivotal role in capturing consumer attention and in driving sales. One such model in custom packaging solutions — particularly custom flexible packaging Australia — have emerged as a game-changer for businesses in various industries. In fact, it had shown its power in bolstering brand image, enhancing product protection, unlocking innovative solutions, and ultimately contributing to the overall business success.
However, as a business owner, you need to know if this flexible packaging is right for your business, your products or your brand. If it is, certainly need to know what flexible packaging is and its benefits in order for you to come up the right decisions should you pursue it for your next packaging project.
Custom Flexible Packaging
Flexible packaging — as suggested by its name — is a type of packaging made from flexible diverse materials such as films, foils, papers, or laminates. As it is customized, the design allows it to conform and adapt to the shape of the product it contains.With such flexibility, it is widely used in various industries, including the food and beverage, medical, and personal care sectors, among others.
More and more materials are being discovered as usable. Flexible packaging materials are lightweight, but durable,among its many useful properties is the ability to provide an excellent barrier against moisture, oxygen, light, and other external factors.
Ultimately, these flexible packaging can be produced in the form of bags, pouches, sachets, wraps, labels, or even shrink sleeves.
Benefits
On a wider scale, this customized flexible packaging had already show how it enhances brand awareness and visibility.By incorporating unique designs, colours, logos, and graphics that reflect their brand identity,
custom flexible packaging allows businesses to stand out from competitors. Customizing your packaging in this way allows your business to create a strong visual presence and enhance brand recognition
Protection
A truly winning innovation is that flexible packaging can be designed to provide optimal protection for your products. By choosing the right materials, and incorporating features such as barrier films, resealable closures, or tamper-evident seals, you can safeguard your productsfrom many things that can help degrade the quality of your products faster (moisture, oxygen, light, and other environmental factors).
With such, you can extend the shelf life of your products, reducing waste and ensuring customer satisfaction.
Consumer Experience
For brand purposes, you can add unique, interactive elements like QR codes, augmented reality features, or even personalized messages that can engage consumers and create a sense of connection with your brand. You can also add features that make the packaging easy to open, reseal, or make portion, that improves convenience and satisfaction for your customers.
Costs
One important feature is the lightweight design of flexible packaging. All in all, it reduces shipping and transportation costs, and allows for more products to be packed in each shipment. This customized solution can also optimize material usage, which minimizes waste and lowers production costs.
In addition, the efficiency in storage and display applications in flexible packaging can maximize the shelf space utilization. In turn, this could lead to more sales.
Environment
Custom flexible packaging can be designed with sustainability in mind. Recyclable films and inks are revolutionizing the space, allowing for businesses to benefit from this packaging material.
With more and more consumers wanting sustainable packaging and products, flexible packaging is one innovation is something you cannot ignore.However, there are some factors to consider when choosing custom flexible packaging.
Requirements/Specifications
There is need to evaluate the specific needs and characteristics of your product. There is need to consider several factors such as shape, size, weight, fragility, shelf life, and any specific storage or handling requirements.These can help you determine the appropriate materials, the barrier properties, and the packaging design elements needed for optimal protection and functionality.
Packaging Regulations
There are certain products like pharmaceuticals or food items that might need specific requirements for materials, labelling, safety, or tamper-evident features. These are crucial to work with packaging experts who understand the regulatory landscape and can help ensure compliance.
Cost Considerations
While custom packaging may allow for unique designs and functionalities, it is essential to evaluate the cost implications. Assess the production costs, the costs of the materials, including any additional expenses associated with customization.Aim for a packaging solution that provides the desired benefits while remaining within your budget.
Packaging Partner
One other critical consideration in this enterprise is finding the right product packaging for you. You need to consider a few key factors before deciding which investment in branding is best for your brand packaging.Some of these include the ability to stand out in your category, the ability to be competitive in your category plus the usability and appeal for your target market since these can make or break your overall branding.
Other considerations include minimum order quantities (MOQs). The printing of multiple product options, cost per unit, branding, being Australian made, sustainability, turnaround time, and client support.
Small MOQs
With the ability to order digitally printed food packaging in quantities as low as 2000qty alone can help by lowering the initial investment costs in in product packaging.This allows you to concentrate on launching your product to market with the lowest quantity you need. Testing the waters in your product category that are well branded, will instantly have your brand looking ready to take on the competitors in your product category.
It can also create a great initial impression on buying groups.
Printing
As it is, digitally printed packaging requires no traditional printing plates that are sometimes required for large-volume packaging printing. Your design is printed straight from the computer file, allowing quicker set-up times than traditional printing.
Likewise, it also has the ability to print minimums of around 2000 units compared to the usual volume of over 10,000 quantities.Digitally printed food packaging is one of the most efficient ways to print multiple SKUs when needed. Being able to print packaging for a whole range, or re-order as needed is a great way for businesses of every size to keep their packaging looking professional, without the need to risk large volume orders.
It also has some hidden benefits, with little risk that include such actions as the ability to introduce new product lines, trials these new products in the market quickly and easily as well as introduce special or seasonal product lines.
