Washington County marketing campaign to extend consciousness about psychological well being, substance use

Washington County marketing campaign to extend consciousness about psychological well being, substance use

‘Alternate the Finishing’ marketing campaign to assist citizens and family members connect to remedy choices



>> FOR THE PAST TWO-PLUS YEARS DURING THE PANDEMIC, MENTAL HEALTH HAS BEEN TOP OF MIND FOR SO MANY PEOPLE. >> AND TODAY, LEADERS IN WASHINGTON COUNTY WANT TO MAKE IT EASIER FOR PEOPLE TO GET THE HELP THEY NEED. WASHINGTON COUNTY EXECUTIVE JOSH SCHOEMANN JOINS US NOW VIA ZOOM. WHAT IS THE CHANGE THE ENDING CAMPAIGN? >> CHANGED THE ENDING IS ABOUT WHAT HAS HAPPENED SINCE COVID STARTED, THE PANDEMIC, AND HELPING PEOPLE WITH SUBSTANCE USE AND MENTAL HEALTH CHALLENGES. WE WANT TO BE ABLE TO HELP THEM CHANGE THEIR OWN ENDING AND CONTROL THEIR FUTURE. >> HOW WAS THIS CAMPAIGN DEVELOPED? >> IT HAS BEEN A PROJECT OF OUR STAFF OVER THE COURSE OF THE LAST SEVERAL MONTHS. PRIMARILY DRIVEN ON MEDIA, HELPING EMPOWER PEOPLE TO HELP THEM CHANGE THEIR OWN ENDING. >> IT DOESN’T JUST FOCUS ON MENTAL HEALTH, IT ALSO LOOKS TO HELP PEOPLE SUFFERING FROM ADDICTION. WHAT KIND OF RESOURCES IS WASHINGTON COUNTY PUTTING TOGETHER? >> WE ARE WORKING WITH PARTNERS ALL ACROSS WASHINGTON COUNTY, BOTH PUBLIC, PRIVATE, AND NONPROFIT. ALL TRYING TO HELP PEOPLE WHO ARE IN NEED. IF YOU HAVE A FAMILY MEMBER, IF IT IS YOURSELF, GO TO CHANGETHEENDING.COM. >> YOU MENTIONED SOCIAL MEDIA. WHAT ROLE DOES SOCIAL MEDIA HAVE? >> OVER THE COURSE OF THE PANDEMIC, WE SAW PEOPLE ARE ISOLATED EVEN MORE THAN BEFORE. THE EASIEST WAY TO REACH THEM IS THROUGH SOCIAL MEDIA. WE HAVE CREATED PLATFORMS ON SOCIAL MEDIA AND WEBSITES WHERE PEOPLE CAN BE REACHED AND HOPEFULLY FILL OUT A SHORT SURVEY AND REACH THOSE RESOURCES THEY NEED. >> CAN YOU PUT THIS IN PERSPECTIVE? A LOT OF PEOPLE ASSUME THIS IS A MILWAUKEE COUNTY ISSUE. THE SUBURBS ARE NOT AFFECTED BY THESE THINGS. CAN YOU PUT THAT IN PERSPECTIVE FOR THOSE WHO THINK THOSE IN AFFLUENT COUNTIES HAVE THE RESOURCES THEY NEED? >> ABSOLUTELY. IT REACHES PEOPLE ACROSS THE SPECTRUM. IT DOES NOT MATTER COUNTY LINE, BLACK, WHITE, ASIAN, THESE STRUGGLES HAPPEN FOR PEOPLE EVERYWHERE. WE WANT PLATFORMS AND RESOURCES AVAILABLE FOR EVERYONE STRUGGLING WITH SUBSTANCE ABUSE, MENTAL HEA

Washington County marketing campaign to extend consciousness about psychological well being, substance use

‘Alternate the Finishing’ marketing campaign to assist citizens and family members connect to remedy choices

Washington County needs to attach its citizens to sources and details about psychological well being and substance use remedy.”Our purpose is to make group sources as out there for everybody as conceivable,” mentioned Julie Driscoll, Washington County’s leader well being and human services and products officer. “We notice the paintings this is had to assist take away obstacles and build up get entry to to efficient, high quality therapies and sources. That’s why we now have created this initiative. It wishes to begin going down now and we are keen to steer the fee.”Virtual promoting, radio and TV ads and social media content material will force folks short of assist to the web page, changetheend.com, the place customers solution 3 easy inquiries to assist determine the suitable sources for remedy had to recuperate.For more info, click on right here.

Washington County needs to attach its citizens to sources and details about psychological well being and substance use remedy.

“Our purpose is to make group sources as out there for everybody as conceivable,” mentioned Julie Driscoll, Washington County’s leader well being and human services and products officer. “We notice the paintings this is had to assist take away obstacles and build up get entry to to efficient, high quality therapies and sources. That’s why we now have created this initiative. It wishes to begin going down now and we are keen to steer the fee.”

Virtual promoting, radio and TV ads and social media content material will force folks short of assist to the web page, changetheend.com, the place customers solution 3 easy inquiries to assist determine the suitable sources for remedy had to recuperate.

For more info, click on right here.